Two weeks ago in the post "Tickets, Please", we took a brief look at the new ways in which ticketing companies are attempting to reach theatre audiences as a result of the pandemic. Another solution to keep steering people back to the theatre is re-vamping the concept of the drive-in. Over the summer, drive-in theatres were popping up all over the place. 

Prague in the Czech Republic hosted a multi-genre drive-in theatre festival called Art Parking from May to through to June. The festival included live performance and cinema screenings, and was reportedly seen by 11,000 people. 

In September, Prima Theatre (who were featured on Episode 3 of the Filmed Live Musicals podcast) in Lancaster, Pennsylvania hosted a drive-in concert, Brave and Beautiful, featuring the music of all-female singers and singer-songwriters. Performed on the back of a 30-foot flatbed truck, the concert was also available for hire for neighborhood performances in Lancaster. 

Six, the smash hit West End musical about the wives of Henry VIII, had announced a drive-in tour taking place throughout the UK. The tour was unfortunately cancelled due to local restrictions, and I had hoped it would be a chance for a filmed live version to be released. Instead, the musical announced shortly after that it will now perform a limited 11-week engagement in the West End at the Lyric Theatre, commencing November 14th. The original London cast also reunited for a special pop concert that was streamed live on October 10. Give us the musical already! #SorryNotSorry. 

Kicking off at the end of September, Radial Park at Halletts Point Astoria Queens began “Broadway at the Drive-In”, a new drive-in cinema that includes live performances along with film screenings. New Yorkers without cars can rent picnic tables, which come with retro boom boxes. The first film on the calendar was Phantom of the Opera, filmed live not on Broadway but at Royal Albert Hall in London. The screening included in-person performances by Broadway performers Ali Ewoldt and Derrick Davis. 

Contract negotiations for filming live theatre often did not foresee digital content. Will they have room for the drive-in?

"And when our children tell our story..."

Today is Memorial Day, a day where we remember and honor the people who died while serving in the United States Armed Forces. I don’t personally have loved ones who served for the United States, but my grandparents were liberated from Japanese occupation in the Philippines by American troops. 

I think it is poignant that seventy years later, a Filipino actor, Lea Salonga, would depict a Japanese-American civilian interned on American soil in the Broadway musical Allegiance. Loosely based on actor George Takei’s experiences, Allegiance depicts the terrible treatment of Japanese-American citizens in the US, and the Japanese-American soldiers who fought for the US, during World War II. The musical opened on Broadway in 2015, and was later screened in cinemas around the US. It is now available on (a rather expensive) DVD, and from May 29 will stream for a limited time on Broadway on Demand.

Similarly set during the Second World War, Bandstand tells the story of Donny Novitsk, a musician who has returned from the war traumatized, but with the desire to re-build his life following the death of his best friend. Opening on Broadway in 2017, the musical was the first theatrical production to be certified by Got Your 6, a veteran’s advocacy organization whose work includes promoting the authentic portrayal of the military in entertainment. Bandstand was filmed live during its run and broadcast in cinemas across North America. To commemorate Memorial Day, the musical is available to stream for a small fee ($6.99 US) on Broadway on Demand from May 25th at 7.30pm, until June 2.

Also set on American soil, though two centuries earlier, the worldwide mega-hit and possibly the most-anticipated filmed live musical ever to be released, Hamilton, tells the story of Founding Father Alexander Hamilton, and covers battles in the Revolutionary War. Hamilton, filmed live on Broadway in 2016, will be released on Disney+ on July 3.

Returning to World War II, and moving to the southern hemisphere, Rodgers and Hammerstein’s 1949 musical South Pacific, was the first Broadway musical to explore stories of race and war. White characters Nellie Forbush, a nurse from Little Rock, Arkansas, and Lt Cable from Princeton, New Jersey, learn to overcome racial prejudice when they fall in love whilst stationed in Polynesia. The 2005 Carnegie Hall benefit production starring Reba McEntire, Brian Stokes Mitchell, and Alec Baldwin is available on DVD. The 2008 Lincoln Center revival directed by Bartlett Sher, and starring Kelli O’Hara and Paulo Szot, was broadcast on American television on Live from Lincoln Center. It is not currently officially available to view.

Staying in the Asia-Pacific region, but moving to a later conflict, Miss Saigon tells of the ill-fated love between a young Vietnamese woman, Kim, and an American G.I., Chris. An adaptation of Puccini’s Madame Butterfly, Miss Saigon first opened in London in 1989 (starring the aforementioned Lea Salonga), and ran for ten years, becoming a worldwide sensation. To celebrate the musical’s 25th anniversary, producer Cameron Mackintosh revived Miss Saigon in the West End in 2014. The production was filmed and broadcast in cinemas, and is now available on Amazon (UK) and BroadwayHD.

Again returning to World War II, but this time in Europe, An American in Paris tells the story of a young American soldier who falls in love in Paris at the end of the war. Based on a film, which was based on George Gershwin’s “tone poem,” the stage production premiered in Paris at the Théâtre du Châtelet in 2014, before transferring to Broadway in 2015 and the West End in 2017. The London production was filmed live and broadcast in cinemas around the world, and is now available on BroadwayHD.

The lesser-known musical YANK! also tells the story of soldiers falling in love, depicting the gay world that “thrived just beneath the surface of the US Army in the 1940s.” The musical was a hit of the NY Musical Theatre Festival in 2005, and had a successful off-Broadway run in 2010. Below 54th hosted a 10th anniversary concert earlier this year, and the video is currently available on YouTube.

Apart from war, one of the recurring themes across all of these musicals is love. We honor and remember with love, and that is the story that will continue to be told.

My dance card is getting full! The end of 2018 is shaping up to be something wonderful for Filmed Live Musicals with several new filmed live releases on the horizon. Find out what's coming to a cinema near you!

October
Emma, a new “soundstage musical” created by Paul Gordon (co-creator of Daddy Long Legs, the first off-Broadway musical to be livestreamed), was released on the newly launched Streaming Musicals on October 3.

Funny Girl starring Sheridan Smith and filmed live on the West End by Digital Theatre will screen globally in select cinemas on October 24. Go to https://www.funnygirlincinemas.com/ for local listings.

To celebrate the 15th anniversary of the hit Broadway musical Wicked, NBC will present "A Very Wicked Halloween” on October 29th. The concert will be performed at the Marquis Theatre, with original leading ladies Kristin Chenoweth and Idina Menzel hosting.
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November
Filmed live in London, An American in Paris will air on PBS on November 2. It will also be available to stream through the PBS website on November 3, and is already available to stream on BroadwayHD. 

The West End musical Everybody’s Talking About Jamie will be screened in select cinemas across the United States on November 7, with encore screenings on November 11 and 14. To find local listings visit https://www.jamieincinemas.com/.

The acclaimed Lincoln Center revival of The King and I transferred to the West End this year, opening at the Palladium. The production was filmed live and will be released in the United States on November 29 and December 4 under the title The King And I: From The Palladium. Find local listings at https://www.kingandimusicalcinema.com. 

The research also shows that audiences can have strong emotional reactions to live theatre on screen. During real-time live broadcasts, audiences have reported feeling a part of the live experience, despite not being physically in the theatre.

Shakespeare scholar Erin Sullivan reiterates this in the newly published Shakespeare and the ‘Live’ Theatre Broadcast Experience, adding that audiences do not even need to be viewing a broadcast in real time in order to be moved by theatre on screen. Watching a live performance on screen, even years after the performance has taken place can still generate an emotional response. Sullivan also discusses how social media has allowed audiences to engage with content in a new way, making “spectatorship visible in a way that has not been previously possible.”

The internet is not only creating new ways of interacting with theatre, recent reports suggest that streamed theatre attracts a younger, and a more culturally, and economically, diverse audience. As columnist Christopher Zara has noted, “streaming media [makes] Broadway more accessible,… ultimately preserving it for the next generation.”

And what about the room where it happens? Is theatre on screen negatively affecting ticket sales in the theatre? The Audience Agency, a British charity aiming to help arts organizations use national data to understand audiences, recently found that there was “a small net increase in arts attendance in areas where there had been a screening.” In an earlier blog post, I took a look at how Broadway ticket sales are affected by filmed live theatre and found that ticket sales were not negatively affected.

In an article comparing the experience of watching Kenneth Brannaugh’s Romeo and Juliet on stage and screen, British theatre critic Peter Bradshaw noted “People watching a football match on TV as opposed to in the stadium can still have a great time – without worrying that it’s inauthentic, or that they have somehow made a wrong or disloyal choice.” While academics Bernadette Cochrane and Francer Bonner believe comparing live theatre to live sport on screen will reduce the “cultural capital” of theatre, the research is showing that live theatre on screen is a viable alternative to being in the room where it happens.

The magic of technology means we can experience theatre magic in a room thousands of miles from where the action is taking place. Will you be in the next room? ​

Musical lovers, we live in a whole new world. Not only can we stream filmed live musicals on demand, we can experience them in 360º.

Well, stand alone numbers, at least for now.

In the past few years, musical theatre producers have started filming production numbers in 360º and releasing them for free on YouTube. Although perhaps best experienced in VR, 360º captures are available to anyone through a regular screen or mobile device.

Let’s take a brief chronological tour of 360º musical theatre captures!

In October 2015, School of Rock released a first-of-its-kind promotional 360º video which attracted over 1 million views within 3 days. A month later, Disney released its own 360º video of the opening number from The Lion King, which was filmed in front of a live audience.

In the lead up to the 2016 Tony Awards, CBS released a 360º video of the Hamilton cast preparing for the ceremony.

In November 2016, The New York Times launched “The Daily 360,” a daily series of 360º videos as a way of providing readers with a “new way to experience” journalism. The series capitalized on the success of the newspaper’s 2015 launch of NYT VR, an app for viewing specially created VR content. Broadway themed videos have included rehearsal footage from Cirque du Soleil’s Broadway show Paramour, the chance to descend in Glinda’s bubble from Wicked, and “last looks” at Amelie and Natasha, Pierre, and the Great Comet of 1812.

Never afraid to use new technology to promote his shows, Andrew Lloyd Webber’s The Phantom of the Opera released a video of the Broadway cast experiencing scenes from the show in VR in August 2017.

In September 2017, Dear Evan Hansen released a 360º video celebrating fans of the show, though the video did not include footage from the musical. Carnegie Hall also jumped in on the 360º action with the release of “Cool” from a new production of West Side Story directed by Marin Alsop.

Since September 2017, NBC Nightly News has been releasing 360º clips from Broadway musicals including Come From Away, Anastasia, The Band’s Visit, School of Rock, Once on This Island, and Waitress.

To celebrate Wicked’s 10th anniversary in London in December 2017, TimeOut London released a 360º video featuring backstage footage from the Apollo Theatre.

In June 2018, Disney released another 360º video, this time featuring “Friend Like Me” from Aladdin. The video features bonus content activated by turning “over, sideways, and under” as you scroll around.

It might be a little while until we can experience 360º captures of full-length musicals, but in the meantime, let’s hope more more producers allow us to take virtual spins through musical worlds.

The recent cinema livestreams and releases of filmed live musicals An American in Paris and Everybody's Talking About Jamie show how live musicals are increasingly going to the movies. This week, we're taking a look at some of the new technology being rolled out in cinemas around the world that provide exciting possibilities for the future of filmed live musicals and the cinema-going experience. 

4D
4D cinema, also known as immersive cinema, is considered by some as the new frontier of the cinema going experience. With its motion-enabled seats, water spray, lighting effects, scented air, wind machines, and even bubbles and snow, 4D is no longer just for theme parks, it’s coming to a local cinema near you!

First commercially developed in the 1980s, 4D cinemas are now in operation around the world. At the time of writing, there are approximately 40 4D theatres in operation in the United States. Tickets cost around $30, and the admissions guidelines read like an amusement park ride warning — “If you are pregnant, elderly, physically or mentally sensitive or have any of the following health conditions, you should not use a 4DX auditorium: high blood pressure, heart conditions, allergies, neck or back conditions or epilepsy.”

Over 100 films have been viewable in 4D, with the vast majority of films falling into the blockbuster, action movie, and animation categories. Titles have included Star Wars: The Force Awakens, Jurassic World, Avengers, How to Train Your Dragon 2, and, most recently, The Incredibles 2.

Can 4D be effective for other film genres? More importantly for Filmed Live Musicals, could this technology be applied to the filmed live theatre experience? Could we somehow re-create the smell of theatre in which a musical was filmed, or the strong perfume worn by an audience member? Would bursts of air be felt when an actor walks past us on the screen? Would we feel a spray of water to mimic the sweat of a dancer during a tap routine? `

North American theatre chain Regal Movies describes their 4DX theatres as the “Absolute Cinema Experience” that makes you feel like you’re “in the movie” (my emphasis), but reviews suggest 4D cinema is not all it’s cracked up to be. Several critics have described attending 4D cinema as akin to riding a bad rollercoaster, and that the attempts to make the experience “immersive” only serve to bring the viewer out of the film.

Do you think 4D cinema will catch on?

​Moviebills
An exciting new technology that is more likely to be compatible with filmed live musicals are Moviebills. Developed by US cinema compamyRegal Entertainment Group, and launched in April 2018, Moviebills comprise of a 28-page print magazine, phone app, and website, which provide users with print and augmented reality (AR) content including interviews, bonus footage, behind-the-scenes info, and more.

Looks super cool right? Moviebills are only available for select blockbuster movies, and only in Regal Cinemas.

I’m hoping other companies, and perhaps even live theatres, will want to jump in on this fun innovation. New York City's Classic Stage Company only offered digital programs for their recent production of Carmen Jones, and the UK's National Theatre provides digital programs through their Backstage app for a small fee (only available in the UK). ​

On Demand Cinema
With so many entertainment options available to audiences at home, the cinema industry has been working hard to lure customers back into the theatres. An interesting new development in this endeavor is on-demand movie theaters. 

In 2013, Australian distributor Leap Frog Films launched Demand Film, a service that books film screenings of niche films in cinemas based on audience demand. Users request a movie, and Demand Film organizes a screening. The user must sell a minimum number of tickets for the screening to go ahead, and once the minimum is met, the user can make money from the ticket sales. Demand Film is currently available in Australia, New Zealand, UK, Ireland, Germany, Canada, and the United States.
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Chinese online entertainment service iQiyi announced in May the launch of Yuke movie theatres. The cinemas are like mini movie theatres, with 2-10 comfy seats and a large screen. Users select content from the extensive iQiyi library and watch it in a Yuke cinema, at the time and location of their choosing.

Could we one day get a group of friends together at our local cinema and watch a Broadway or West End show?

Whether or not these technologies take off, one thing is clear: these new innovations are making more and more content available to us in ever more exciting ways. I'll be checking out the filmed live London production of An American in Paris at the cinema in a few weeks. Follow on Twitter for updates!