Two weeks ago in the post "Tickets, Please", we took a brief look at the new ways in which ticketing companies are attempting to reach theatre audiences as a result of the pandemic. Another solution to keep steering people back to the theatre is re-vamping the concept of the drive-in. Over the summer, drive-in theatres were popping up all over the place. 

Prague in the Czech Republic hosted a multi-genre drive-in theatre festival called Art Parking from May to through to June. The festival included live performance and cinema screenings, and was reportedly seen by 11,000 people. 

In September, Prima Theatre (who were featured on Episode 3 of the Filmed Live Musicals podcast) in Lancaster, Pennsylvania hosted a drive-in concert, Brave and Beautiful, featuring the music of all-female singers and singer-songwriters. Performed on the back of a 30-foot flatbed truck, the concert was also available for hire for neighborhood performances in Lancaster. 

Six, the smash hit West End musical about the wives of Henry VIII, had announced a drive-in tour taking place throughout the UK. The tour was unfortunately cancelled due to local restrictions, and I had hoped it would be a chance for a filmed live version to be released. Instead, the musical announced shortly after that it will now perform a limited 11-week engagement in the West End at the Lyric Theatre, commencing November 14th. The original London cast also reunited for a special pop concert that was streamed live on October 10. Give us the musical already! #SorryNotSorry. 

Kicking off at the end of September, Radial Park at Halletts Point Astoria Queens began “Broadway at the Drive-In”, a new drive-in cinema that includes live performances along with film screenings. New Yorkers without cars can rent picnic tables, which come with retro boom boxes. The first film on the calendar was Phantom of the Opera, filmed live not on Broadway but at Royal Albert Hall in London. The screening included in-person performances by Broadway performers Ali Ewoldt and Derrick Davis. 

Contract negotiations for filming live theatre often did not foresee digital content. Will they have room for the drive-in?

In episode of 4 of the Filmed Live Musicals podcast, host Luisa Lyons chats with dancer and performer, and former optical engineer, Lena Wolfe about virtual and augmented reality and how it can be used in theatre today. 

Lena Adele Wolfe is originally from Tucson, AZ and currently lives in NYC. She stayed in the sunny southwest city to graduate from The University of Arizona with a B.F.A in Dance and a B.S. in Optical Sciences and Engineering. Her performance credits include The Great American Dance Tour through eastern China with Art.If.Act Dance project, a yearly bout in Verlaine & McCann’s Through The Looking Glass: The Burlesque Alice and Wonderland, one performance wonder kicking off the holiday season with Saks Fifth Avenue: Theatre of Dreams and eye-high kicking Christmas in the Air at the Beau Rivage in Biloxi, MS. Before taking the plunge as a full time performing artist, Lena was an Optical Engineer on the display team for the original Microsoft HoloLens, the first consumer grade augmented reality device. She is currently investigating interactive media and digital performance spaces. Follow Lena on Instagram.

For info on Lena's favorite VR experience, check out Dear Angelica on Oculus Rift. 

The podcast is available wherever you listen to podcasts. If you like what you hear, please rate and subscribe! 

With the pandemic came a plethora of filmed live theatre content being released online. Many in the industry were genuinely surprised that audiences wanted to watch theatre on screen, and even pay for it! As discussed with Caroline Friedman - CEO of the new theatre streaming service Scenesaver - in this month’s podcast, we have been recording live theatre since the invention of the moving picture. 

Despite the fact that the first live broadcast of a musical took place in 1939, and even with the release of Hamilton last month, the theatre industry as a whole is still not savvy to the history, magic, and importance of filmed live theatre. In a recent interview for The TheaterMakers Studio, CEO and Editor-in-Chief of BroadwayWorld, claimed that “very little” has happened in the world of filmed live theatre despite decades of discussions. The nearly 200 musicals in the Filmed Live Musicals database heartily disagree! And that doesn’t even include the hundreds, possibly thousands, of operas, plays, ballets, and classical concerts that have been captured and enjoyed by literally millions of people around the world! 

After the release of Hamilton, Jon Kamen, CEO of RadicalMedia, reportedly claimed that with the filming of RENT: Live on Broadway in 2008, RadicalMedia had "developed the nomenclature and a whole style of filming it in a very cinematic fashion.” Again, the producers of Pacific Overtures (filmed live in 1976), Into the Woods (filmed in 1991), and the cinematographers for the Met Live in HD, founded in 2006, all might have something to say about that.
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We still have to answer questions of when to release films, and how to fairly pay the cast, crew, and creatives, but these should not be obstacles to documenting theatre. Filming live theatre provides access to theatre for people who may not be able to see a production due to geography, cost, or disability. It is an incredible educational tool, not just for students, but for historians, industry folks, and the wider public. Digital technology has made captures easier, more dynamic, and more watchable than ever. 

All of this is why I started Filmed Live Musicals. As a place to catalog the musicals that have been legally captured for the screen and publicly distributed, to provide a space for people to find that content, and to show the historic value of filmed live musicals. Ultimately, it is a way to capture ephemeral moments in time so that we may enjoy them, learn from them, and remember the musicals, even when the bodies inside the now-disintegrated costumes have turned to dust.

The research also shows that audiences can have strong emotional reactions to live theatre on screen. During real-time live broadcasts, audiences have reported feeling a part of the live experience, despite not being physically in the theatre.

Shakespeare scholar Erin Sullivan reiterates this in the newly published Shakespeare and the ‘Live’ Theatre Broadcast Experience, adding that audiences do not even need to be viewing a broadcast in real time in order to be moved by theatre on screen. Watching a live performance on screen, even years after the performance has taken place can still generate an emotional response. Sullivan also discusses how social media has allowed audiences to engage with content in a new way, making “spectatorship visible in a way that has not been previously possible.”

The internet is not only creating new ways of interacting with theatre, recent reports suggest that streamed theatre attracts a younger, and a more culturally, and economically, diverse audience. As columnist Christopher Zara has noted, “streaming media [makes] Broadway more accessible,… ultimately preserving it for the next generation.”

And what about the room where it happens? Is theatre on screen negatively affecting ticket sales in the theatre? The Audience Agency, a British charity aiming to help arts organizations use national data to understand audiences, recently found that there was “a small net increase in arts attendance in areas where there had been a screening.” In an earlier blog post, I took a look at how Broadway ticket sales are affected by filmed live theatre and found that ticket sales were not negatively affected.

In an article comparing the experience of watching Kenneth Brannaugh’s Romeo and Juliet on stage and screen, British theatre critic Peter Bradshaw noted “People watching a football match on TV as opposed to in the stadium can still have a great time – without worrying that it’s inauthentic, or that they have somehow made a wrong or disloyal choice.” While academics Bernadette Cochrane and Francer Bonner believe comparing live theatre to live sport on screen will reduce the “cultural capital” of theatre, the research is showing that live theatre on screen is a viable alternative to being in the room where it happens.

The magic of technology means we can experience theatre magic in a room thousands of miles from where the action is taking place. Will you be in the next room? ​

Musical lovers, we live in a whole new world. Not only can we stream filmed live musicals on demand, we can experience them in 360º.

Well, stand alone numbers, at least for now.

In the past few years, musical theatre producers have started filming production numbers in 360º and releasing them for free on YouTube. Although perhaps best experienced in VR, 360º captures are available to anyone through a regular screen or mobile device.

Let’s take a brief chronological tour of 360º musical theatre captures!

In October 2015, School of Rock released a first-of-its-kind promotional 360º video which attracted over 1 million views within 3 days. A month later, Disney released its own 360º video of the opening number from The Lion King, which was filmed in front of a live audience.

In the lead up to the 2016 Tony Awards, CBS released a 360º video of the Hamilton cast preparing for the ceremony.

In November 2016, The New York Times launched “The Daily 360,” a daily series of 360º videos as a way of providing readers with a “new way to experience” journalism. The series capitalized on the success of the newspaper’s 2015 launch of NYT VR, an app for viewing specially created VR content. Broadway themed videos have included rehearsal footage from Cirque du Soleil’s Broadway show Paramour, the chance to descend in Glinda’s bubble from Wicked, and “last looks” at Amelie and Natasha, Pierre, and the Great Comet of 1812.

Never afraid to use new technology to promote his shows, Andrew Lloyd Webber’s The Phantom of the Opera released a video of the Broadway cast experiencing scenes from the show in VR in August 2017.

In September 2017, Dear Evan Hansen released a 360º video celebrating fans of the show, though the video did not include footage from the musical. Carnegie Hall also jumped in on the 360º action with the release of “Cool” from a new production of West Side Story directed by Marin Alsop.

Since September 2017, NBC Nightly News has been releasing 360º clips from Broadway musicals including Come From Away, Anastasia, The Band’s Visit, School of Rock, Once on This Island, and Waitress.

To celebrate Wicked’s 10th anniversary in London in December 2017, TimeOut London released a 360º video featuring backstage footage from the Apollo Theatre.

In June 2018, Disney released another 360º video, this time featuring “Friend Like Me” from Aladdin. The video features bonus content activated by turning “over, sideways, and under” as you scroll around.

It might be a little while until we can experience 360º captures of full-length musicals, but in the meantime, let’s hope more more producers allow us to take virtual spins through musical worlds.

We live in exciting times. There are now multiple companies offering what is essentially Netflix for theatre. While we still can’t stream currently-running Broadway or West End shows, there is plenty of filmed live content out there for us to (legally) get our theatre fix! 

Here, in alphabetical order, are companies providing online streaming of filmed live musicals content. All subscription prices are in America dollars, except for Digital Theatre which is listed in British pounds. ​

Amazon
Search "live musicals" on AmazonPrime, and you can find many filmed live musical titles including Spongebob, Newsies, and RENT: Filmed Live on Broadway. 

Subscription Cost: Varies - some are included with an AmazonPrime subscription, some are available to rent or buy
Where to Watch: www.amazon.com

​BroadwayHD 
Founded in 2015 by Broadway producers Stewart F. Lane and Bonnie Comley, BroadwayHD aims to provide “the best of Broadway and beyond!” The service currently has over 50 filmed live musicals in the catalogue, with content from Broadway, off-Broadway, the West End, and regional American performances. Other content includes documentaries, plays, Cirque du Soleil, theatre in languages other than English, and concerts. Some titles can also be accessed through an Amazon Prime subscription. 

Subscription Cost: $8.99 per month or $99.99 for 1 year 
Free Trial: 7 days 
Where to Watch: www.broadwayhd.com

Cennariam 
Founded in 2014 by Brazilian producer Harry Fernandes, Cennariam offers “Performing arts from around the world in high definition for you to watch anytime, from anywhere.” The site currently has 10 musicals on offer, and claims to be adding new content every week. Titles include Dangerous Liasions, Debussy Alone on Stage, and Tanguera, the Argentine Musical. Most musicals are in languages other than English with subtitles. In addition to musical theatre, Cennariam offers circus, comedy, concerts, dance, documentary, drama, interviews, and opera. 

Subscription Cost: US$9.97 per month or $95.64 for 1 year 
Free Trial: 10 days 
Where to Watch: www.cennarium.com. Some productions are also available on Amazon Prime in the US. ​

Digital Theatre 
Founded in 2009 by British entrepreneurs Robert Delamere and Tom Shaw, Digital Theatre is a leader in providing on-demand theatre content. The site currently has 5 filmed live musicals, including the Regent’s Park Open Air production of Into the Wood, two in-development Perfect Pitch productions, and a new musical, Pieces of String. Other theatre content includes productions from the RSC, and Stage Russia, and content from the West End and across the United Kingdom.

Subscription Cost: £9.99 a month, or rent individual productions for £7.99 
Free Trial Offer: not available 
Where to Watch: www.digitaltheatre.com ​

Kanopy
Founded in 2007 by Australian entrepreneur Olivia Humphrey, Kanopy partners with universities and public libraries to provide free movie streaming. There are over 30 movie musicals currently available through the site, though no filmed live musicals. In addition to a wide range of cinema titles (including 400 titles from the Criterion Collection), there is plenty of theatre content, including Shakespeare, Chekhov, and productions from Stage Russia. 

Subscription Cost: free with a library card
Free Trial: n/a 
Where to Watch: www.kanopy.com  (To find theatre content, go to Browse: The Arts: Performing Arts: Theatre Performance) ​

Stage 
Founded by Rich Affannato, Stage offers a range of theatrical content in the form of original series, interviews, and documentaries. 

Subscription Cost: $47.88 annual subscription, or $4.99 per month. Use code GETWELLSOON for 50% off (valid until Broadway re-opens!). 
Free Trial: 7 day trial
Where to Watch: www.watchstage.com/ ​

If you’re a student, check if your institution has access to the platforms below to gain access to more streamable theatre content!

Alexander Street
A plethora of resources from around the world including scripts, performance videos, and design archives. The site also provides access to some BroadwayHD content.

Digital Theatre + 
Digital Theatre for educational institutions includes lesson planning and behind-the-scenes content and interviews. ​

Know of other (legal) streaming sites? Let me know in the comments, on Twitter, or on Facebook! 

The recent cinema livestreams and releases of filmed live musicals An American in Paris and Everybody's Talking About Jamie show how live musicals are increasingly going to the movies. This week, we're taking a look at some of the new technology being rolled out in cinemas around the world that provide exciting possibilities for the future of filmed live musicals and the cinema-going experience. 

4D
4D cinema, also known as immersive cinema, is considered by some as the new frontier of the cinema going experience. With its motion-enabled seats, water spray, lighting effects, scented air, wind machines, and even bubbles and snow, 4D is no longer just for theme parks, it’s coming to a local cinema near you!

First commercially developed in the 1980s, 4D cinemas are now in operation around the world. At the time of writing, there are approximately 40 4D theatres in operation in the United States. Tickets cost around $30, and the admissions guidelines read like an amusement park ride warning — “If you are pregnant, elderly, physically or mentally sensitive or have any of the following health conditions, you should not use a 4DX auditorium: high blood pressure, heart conditions, allergies, neck or back conditions or epilepsy.”

Over 100 films have been viewable in 4D, with the vast majority of films falling into the blockbuster, action movie, and animation categories. Titles have included Star Wars: The Force Awakens, Jurassic World, Avengers, How to Train Your Dragon 2, and, most recently, The Incredibles 2.

Can 4D be effective for other film genres? More importantly for Filmed Live Musicals, could this technology be applied to the filmed live theatre experience? Could we somehow re-create the smell of theatre in which a musical was filmed, or the strong perfume worn by an audience member? Would bursts of air be felt when an actor walks past us on the screen? Would we feel a spray of water to mimic the sweat of a dancer during a tap routine? `

North American theatre chain Regal Movies describes their 4DX theatres as the “Absolute Cinema Experience” that makes you feel like you’re “in the movie” (my emphasis), but reviews suggest 4D cinema is not all it’s cracked up to be. Several critics have described attending 4D cinema as akin to riding a bad rollercoaster, and that the attempts to make the experience “immersive” only serve to bring the viewer out of the film.

Do you think 4D cinema will catch on?

​Moviebills
An exciting new technology that is more likely to be compatible with filmed live musicals are Moviebills. Developed by US cinema compamyRegal Entertainment Group, and launched in April 2018, Moviebills comprise of a 28-page print magazine, phone app, and website, which provide users with print and augmented reality (AR) content including interviews, bonus footage, behind-the-scenes info, and more.

Looks super cool right? Moviebills are only available for select blockbuster movies, and only in Regal Cinemas.

I’m hoping other companies, and perhaps even live theatres, will want to jump in on this fun innovation. New York City's Classic Stage Company only offered digital programs for their recent production of Carmen Jones, and the UK's National Theatre provides digital programs through their Backstage app for a small fee (only available in the UK). ​

On Demand Cinema
With so many entertainment options available to audiences at home, the cinema industry has been working hard to lure customers back into the theatres. An interesting new development in this endeavor is on-demand movie theaters. 

In 2013, Australian distributor Leap Frog Films launched Demand Film, a service that books film screenings of niche films in cinemas based on audience demand. Users request a movie, and Demand Film organizes a screening. The user must sell a minimum number of tickets for the screening to go ahead, and once the minimum is met, the user can make money from the ticket sales. Demand Film is currently available in Australia, New Zealand, UK, Ireland, Germany, Canada, and the United States.
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Chinese online entertainment service iQiyi announced in May the launch of Yuke movie theatres. The cinemas are like mini movie theatres, with 2-10 comfy seats and a large screen. Users select content from the extensive iQiyi library and watch it in a Yuke cinema, at the time and location of their choosing.

Could we one day get a group of friends together at our local cinema and watch a Broadway or West End show?

Whether or not these technologies take off, one thing is clear: these new innovations are making more and more content available to us in ever more exciting ways. I'll be checking out the filmed live London production of An American in Paris at the cinema in a few weeks. Follow on Twitter for updates!