It is no secret that as a result of the pandemic, theatre companies have lost their most significant stream of revenue: ticket sales. As I wrote a couple of weeks ago, while some theatres are streaming shows, others are responding to the COVID-19 shutdown by branching out into new areas, creating new streaming platforms, and selling virtual tickets to online content.
In May, TodayTix temporarily rebranded as TomorrowTix and launched a platform allowing theatre companies across the United States to sell tickets to online shows. As with the previous incarnation of the site, content is available by city, though it seems most virtual content is available across all cities.
At the time of writing, offerings include comedy and improv, concerts, drag shows, and two musical-esque productions, The Keep Going Song and A Killer Party.
The Keep Going Song is presented by the Actors Theatre of Louisville (who back in 1973 produced In Fashion). Described as “an intimate evening of storytelling through song,” the piece was written and performed by indie-folk duo Abigail and Shaun Bengson during lockdown. Ben Brantley gave The Keep Going Song the New York Times Critic’s Pick stamp of approval, and the music is truly extraordinary. You have until October 8 to stream it. Virtual tickets are available via TodayTix and directly from Actors Theatre of Louisville, on a sliding scale between $15 - $100 (not including fees).
A Killer Party is an episodic murder mystery musical directed by Broadway musical director Marc Bruni. The cast includes a slew of Broadway stars including Carolee Carmello, Jackie Burns, Jeremy Jordan, Laura Osnes, and Alex Newell. The music was composed by Jason Howland (who, among many other credits, did the arrangements on Jekyll and Hyde), with lyrics by Nathan Tysen, and book by Kait Karrigan. Rachel Axler, who worked on Veep, The Daily Show, and Parks and Recreation, is also credited as a writer. Composed and performed entirely during quarantine, A Killer Party is a laugh out loud, silly, and joyful spoof. It’s available via TodayTix and directly from A Killer Party Musical for $12.99, which provides access to all 9 episodes.
In late July, Playbill launched Social Selects, theatre-themed interactive online events that include tours of Broadway theatres and theatre sites in NYC, storytelling events, cooking, and wine-pairing. Events range in price from $9.99 - $21.99. Tickets for the HamilTour, which will visit Hamilton-related locations around NYC on October 7 and 14, are currently on sale.
And just a couple of weeks ago, Goldstar launched Stellar, a new monetized streaming platform. The site currently has nearly 50 productions, including concerts, comedy, and from-artist-living-room events.
Coming up we'll be taking a look at another innovation, drive-in theatre!
What are you watching? Let me know in the comments, or on Twitter or Facebook!