Two weeks ago in the post "Tickets, Please", we took a brief look at the new ways in which ticketing companies are attempting to reach theatre audiences as a result of the pandemic. Another solution to keep steering people back to the theatre is re-vamping the concept of the drive-in. Over the summer, drive-in theatres were popping up all over the place.
Prague in the Czech Republic hosted a multi-genre drive-in theatre festival called Art Parking from May to through to June. The festival included live performance and cinema screenings, and was reportedly seen by 11,000 people.
In September, Prima Theatre (who were featured on Episode 3 of the Filmed Live Musicals podcast) in Lancaster, Pennsylvania hosted a drive-in concert, Brave and Beautiful, featuring the music of all-female singers and singer-songwriters. Performed on the back of a 30-foot flatbed truck, the concert was also available for hire for neighborhood performances in Lancaster.
Six, the smash hit West End musical about the wives of Henry VIII, had announced a drive-in tour taking place throughout the UK. The tour was unfortunately cancelled due to local restrictions, and I had hoped it would be a chance for a filmed live version to be released. Instead, the musical announced shortly after that it will now perform a limited 11-week engagement in the West End at the Lyric Theatre, commencing November 14th. The original London cast also reunited for a special pop concert that was streamed live on October 10. Give us the musical already! #SorryNotSorry.
Kicking off at the end of September, Radial Park at Halletts Point Astoria Queens began “Broadway at the Drive-In”, a new drive-in cinema that includes live performances along with film screenings. New Yorkers without cars can rent picnic tables, which come with retro boom boxes. The first film on the calendar was Phantom of the Opera, filmed live not on Broadway but at Royal Albert Hall in London. The screening included in-person performances by Broadway performers Ali Ewoldt and Derrick Davis.
Contract negotiations for filming live theatre often did not foresee digital content. Will they have room for the drive-in?