In episode 20 of the Filmed Live Musicals podcast, host Luisa Lyons chats with Broadway on Demand CEO and President Sean Cercone.
Topics include theatre on public TV being a gateway to live theatre, how being a good son-in-law led to the creation of Broadway on Demand, how streaming can help authors and help shows build their brand, sport as a model for live-streaming, the importance of a theatre archive, and much more!
Sean Cercone is the CEO and President of Broadway Licensing and its family of companies, which includes Dramatists Play Service, Playscripts, Stageworks Productions, and Broadway on Demand. Together, these companies represent the world’s first 360º theatrical development, producing, publishing, and digital and traditional distribution outfit.
Between Broadway Licensing (musicals), Dramatists Play Service (non-musical plays), and Playscripts (educational productions), Cercone oversees the licensing of nearly 24,000 productions each year, working with more than 2,800 authors and managing over 6,725 titles. Stageworks Productions is dedicated to the development, production, and distribution of innovative live theatrical properties, focusing on cultivating stories that speak to the universal truths of humanity.
Broadway On Demand, launched in 2020, is the industry’s premiere entertainment streaming platform offering exclusive livestream theatrical events, a wide-ranging library of video on demand content, interactive engagements, and educational programming. In addition, Cercone created a unique licensing interface, ShowShareTM, which provides student, amateur, and professional productions the opportunity to stream their productions for global audiences. ShowShareTM proved instrumental in ensuring thousands of shows could go on even when the pandemic forced the cancellation of live performances around the world. Broadway On Demand has been honored with the 2021 Corporate Award by the American Association of Community Theatre (AACT).
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